One thing people cannot live without – Digital connectivity.
Every year, the marketing industry evolves in new and surprising ways. Not long ago, digital marketing was an emerging, new and different way to market. Over a relatively short time, digital marketing has evolved into one of the best ways to market your business or products.
It’s no longer enough to have a website or run shot in the dark, un-focused AdWords campaigns. Not having an integrated digital marketing strategy in place can make your business invisible online, and or waste your hard-earned money.
As the Internet becomes entangled within our daily lives, digital marketing is becoming more and more important for businesses to survive; here’s a few quick reasons why:
Digital is on the Rise
Consumer habits have changed over the years, more and more people are now adopting the digital way of interaction. People nowadays interact with businesses & brands online and prefer to make a purchase decision after reviewing the digital presence of the company. For this reason, digital marketing is a must for business owners to effectively reach their consumers; allowing you to target users strategically by age, zip code, gender, income level, and more!
The targeting can get very granular - If you are a pizza company, you can show ads to parents with kids, with an interest in sports, from 4 pm – 9 pm, on Friday nights in three surrounding zip codes.
Social Media is a part of Digital Marketing
Social Media is important to spark social engagement online, but don’t let social media be confused with digital marketing!
Digital marketing can be discreet, yet powerful!
Social Media Platforms are used to enhance business marketing strategies. It can play an important role in boosting your search engine rankings. Social Media can contribute to your SEO strategy and can be used to support your organic content, search results, and control the delivery of your message.
Not sure where your business ranks on search engines? Let us help you with your SEO.
When a user is planning to dine in an Italian restaurant, user journey might begin with a search engine (Google) but there are chances they will also go to your social media accounts to look at your testimonials. It is important to stay relevant everywhere.
Digital Media – Not Complicated
The rising digital space brings with it a host of new ideas and trends. Do the acronyms SEO, SEM and CPM make your head spin? Instead of trying to figure it out on your own, consider speaking with a Digital Media Expert at Walibu. We will help you make sense of the digital space and craft a custom plan to meet your business goals.
Walibu can help you design, develop and maintain a strong Digital Presence for your business. To Get Started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!