An effective lead-generating website is not easy to create - simply because it revolves around persuading people to spend their hard-earned money on your products or services. 96% of the website visitors aren’t even ready to buy. As mentioned in our previous blog, you need to complement your strategy with advanced digital marketing concepts to increase your potential clients and generate revenue.
One of the most necessary elements that go into building leads is Search Engine Optimization ( SEO ). Optimizing search engines increases your website’s visibility on SERPs. The more often you show up in top results, the higher the probability of leads interacting with your business.
Here is a list of SEO strategies that can help you generate leads for your business -
Crucial Elements to Maximize Your Site’s SEO
5 Tips to Utilize SEO in Lead Generation
Focus on Keyword Strategy
Keywords are the building block for any content strategy. Determine the right keywords for your business based on a mix of high and low search volume, difficulty, and current ranking system. Also, pay more attention to long-tail keywords as they are specific to your business.
Use keywords in the metadata, titles, subtitles, meta description, and body content of every webpage.
Do Not Underestimate Local SEO
If you operate your business on a regional level, rather than national - you should prioritize local SEO to optimize your website in specific locations. Include a sufficient amount of local keyword data in your content. You can also create location-specified service pages. Reviews and ratings on your Google My Business can help increase your leads.
Create and Optimize Content Strategy
Review your existing content and eliminate duplicate, unnecessary, and unappealing content from your website. Create content clusters to maximize the value of your blog posts. Remember, your audience needs simplifying guides to easily understand a specific topic. Therefore, create useful, easy-to-read, keyword-rich content. Also, add heading and subheadings to help readers and search engines scan your content.
Improve Your Backlink Strategy
When you get a backlink from high-quality sources, you earn a vote of credibility in the eyes of search engines. According to reports, more than 60% of web pages do not have a single backlink. However, do not engage in artificial link-building activities. Any inorganic or irrelevant backlinking pushes your search engine ranking down.
Finally, Optimize Your Images
Images are an important element of SEO strategy. However, search engines cannot crawl images until you optimize them.
To maximize the impact of images on search engines, use the ALT tag and add descriptive text with it. It increases your chances of ranking on search engines’ image search.
Marketers often sacrifice the content of their website while optimizing it for search engines. You should implement an SEO strategy in a way that keeps the essence of your business intact and does its job in hindsight, without staring visitors straight into the face.
Walibu is a best-in-class online marketing expert extending its support to businesses to increase their revenue generation. If you need assistance, contact our team today.