Google is the most popular and the largest search engine on the web with 70% of the search market share. It’s an ever-evolving platform that keeps bringing changes to its algorithm. Since the dynamics of the market and the preferences of users keep changing, Google needs to do the same. It does so to deliver the best results possible to its users. To ensure the same, it ranks the webpages on the basis of the value and the functionality they provide.
This time, Google has again made the changes. But not to the SEO algorithm. Rather, they have announced ranking factor changes. These are the criteria set by Google to evaluate the web pages in terms of their rankings on SERPs. Google rolls these out occasionally, which makes it even more significant.
In this section, we’ll take you through the most important upcoming trend and update of the Google SEO marketing called the Core Web Vitals. Let’s get to know what it is and how will it change your SEO marketing -
Core Web Vitals - The Upcoming Trend of 2021
Core Web Vitals are the real-world experience metrics of Google for web pages. It consists of a set of three signals that highlights aspects of web page development. They are -
Largest Contentful Paint ( LCP )
LCP is the time a webpage takes for its content to load. The speed of the webpage is affected by the render time, the largest image, video, text in the viewport, and many other elements. Google wants it to be as fast as possible. The ideal LCP measurement is 2.5 seconds or faster.
First Input Delay ( FID )
Cumulative Layout Shift ( CLS )
CLS is the frequency and amount of unexpected shifts in the layout of the visual page content. When you open a webpage on your mobile and clicks on a button but the layout changes at the last second leading to a click at other elements, it’s an improper CLS optimization. It should ideally be on a score of less than 0.1.
Core Web Vitals are grouped with Page Experience signals. These are mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
What to Expect?
Core Web Vitals are currently in the testing phase. However, Google has clearly indicated that it’ll be rolled out in May 2021, given the testing is successful.
In the meantime, you have to prepare your business website to go well with these upcoming updates. If you don’t, your search engine ranking may decline. The updates are going to affect search results on both, desktop and mobile. At this moment, not many businesses are prepared for the changes of core web vitals. According to a study, less than 15% of websites are optimized to meet the benchmarks of the update.
If you want to keep your website optimized and meet the standards of every algorithm and ranking factor’s updates of search engines, we can help you. Walibu is a digital marketing expert that follows a solution-oriented approach to help its clients. Reach out to us today and keep your website SEO-ready!