Wednesday, December 14, 2016
You may or may not be familiar with the term 'content marketing' but as an active internet user, you've surely been exposed to it. Content marketing is any content you take in; news, entertainment, blogs, etc. This content, pending its useful, is a great way to build you client base, referrals and leads.
As a professional in your industry and a Walibu client, you have all the tools needed to start your content marketing. Every Walibu site includes a blog platform, we can keep this as a blog or adjust the name to 'tips', 'tutorials', 'news' or whatever your preference. Your blog can be easily accessed through your site admin, as well as add pictures, links and more.
With this platform, and your expertise in your industry, start a topic and give your site visitors FREE information about you and what you do. In this case, we are marketers, here to help grow and expose your small business, therefore we are giving tips on marketing. We chose the topic content marketing as it's probably one of the easiest methods of marketing business owners can do on their own.
People often ask; "If I explain the details on how to do something, why would they pay me to do it for them?"
Not all content is good content. Be sure to put thought and time into your topics as well as valuable insight your readers will recognize and appreciate. Walibu is always here to help or to even brainstorm on topics for your industry, as well as assist with adding blogs or showing the steps to add your own.