Local Search: You Need to Find It, So They Can Find You!
Local search has become its own animal in the world of Search Engine Optimization. Search phrases that include “near me” have grown like crazy and if your local SEO is not on point, they more than likely don’t know they’re “Near You”.
We understand what a hassle it can be to grow and evolve as a small business owner, which is why we prepared a Kickstarter to get your digital presence up and running in our Small Biz SEO Guide Part 1. If you've gone through it already, you'd know that Google's ranking factors aren't easy to follow and often require professional advice.
While SEO is the hero when it comes to ranking a website, Local SEO takes the limelight when it comes to enhancing the presence of small businesses.
If you wish to learn more about what local SEO is and how it can influence your business, here is a guide. Go through it and get the knowledge required to uplift your business and find your potential customers.
What is Local SEO and How is It Different from Traditional SEO?
With SEO, you can optimize a website or a web page to rank on a search engine to reach more people who can be their potential customers. In contrast, Local SEO is the process of optimizing a web page for a local or small business based in remote locations. It looks for potential customers in a particular area.
So, if you own a local small business, it requires effort to grow, and the best way to grow is through local SEO. When a customer searches for something or adds a query, Google shows the nearest business to them, and that’s how Local SEO works.
Start by registering yourself on Google My Business
Google My Business is becoming a gateway for small business owners to start their journey towards success. It is a platform by Google that helps various business owners to appear in google search results and hence can reach potential customers. Other than this, it also helps to get noticed on Google Maps when someone searches for a particular business in their location or a specific area. So, register with this platform and fill in all the required information.
Expert Tip - You can also add posts to your GMB profile to attract more people!
Set up your NAP
To be accessible to people, you need to be updated regarding your contacts, such as Email ID and contact number. NAP stands for name, address, and phone number. Ensure these are appropriately mentioned on your website so that the customer or anyone who visits your webpage can find them.
Learn from competitors
In every field of business, certain people strategically plan their services, and those are the ones who stand out. So, if you are a beginner, you can learn a lot from your competitors and follow the same strategies to get noticed by your customers.
Tools like Ahrefs, UberSuggest, and SEMrush can make competitive analysis easy for you. You can also hire a reliable SEO agency to help you find and derive actionable insights.
Make a mobile-friendly website
Most people search query results or reviews through mobile phones. And although "near me" searches are constantly increasing exponentially on all devices, this is especially true on mobile; hence, one of the most crucial things to make a difference in your growth is by having a mobile-friendly website), giving your mobile market direct access to your location is a game-changer if you’re not already there.
To stand out as a small business, local SEO is the most essential yet best approach. If you are looking for more information on SEO and web page optimization, book your consultation here!
Also, stay tuned for the next part of the small business series to grow your business and easily find your potential customers.