SEO – A must for ANY business
Business is becoming more and more competitive with the evolution of the digital technologies. Everyone is trying to utilize the latest and hot new trends to push their digital marketing and win the race. But to fully redeem the perks of the digital age of marketing, having a business website is not enough. Search Engine optimization is one of the most effective ways to make sure your business reaches its full marketing potential.
For starters, Search Engine Optimization (SEO) is what you do to make sure your web presence shows up in search engine results when someone searches for keywords that relate to your business. SEO is an important aspect of today’s digital world. You may have wondered at some point in time, why some websites rank better, when there are so many others that offer the same products and/or services. This is a result of search engine algorithms attempting to deliver the most relevant sites, and SEO is the practice of making your site the most relevant for those keywords and phrases.
Here are a few interesting points that can help you get a better understanding of SEO.
Unlike traditional “outbound” advertising channels, where you reach out to people without being sure if they are willing to buy from you. Search Engine Optimization offers you a way in which your business is showcased in front of people who are looking for you. SEO being a customer-centric approach enables you to receive more qualified leads and eventually results in more sales.
There are over 250 million websites on the web and Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. This makes SEO not only important but basically mandatory if you want to compete in the online marketplace and is the best way to stay organically visible on search engines. SEO can help you rank well on search engines for your target keywords and once you secure a spot on the first page of Google, it will magically bring you tons of leads.
Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others. People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.
Improves with Time
Unlike other advertisements, the effects of SEO are long term. Much like working out, you do not get physically fit by going to the gym once or every once in a while, you need to be methodical and efficient. Meanwhile your competitors are also working out their SEO muscles, so it’s important that you stay consistent. As we know SEO is a time-consuming process and your competitors are trying doing it on daily basis. Once you drop your rank you will need again the same amount of time to reclaim your spot.
Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!