Wednesday, January 10, 2018
A well-known aspect of improving the online presence, SEO is the process of optimizing your website content, so that search engines will recognize and rank it. There are so many companies out there with great products and services, but customers are unable to find them online as they are buried in search results.
2018 is a very crucial year for a business to maximize its digital presence in the most effective way possible. On average Google tweaks its search results algorithms nearly 500-600 times a year and it’s pretty hard to be 100% sure you are utilizing the best SEO practices for your business.
Here is the biggest mistake you should AVOID in the year 2018:
NOT Optimizing - VOICE SEARCH!!!
You will be surprised to know that 1 out of 5 searches on Google come from voice queries. And by 2020, half of all the online searches will be done through voice. Unlike traditional SEO which uses words or phrases, voice SEO involves statements based on natural conversation style. Voice search is being widely adopted by people across all platforms. Over time it has emerged as a way to search not only nearby restaurants or cooking recipes but almost anything and everything on the internet.
With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. You need to be very smart at targeting keywords as voice search is often done in complete sentences and questions, meaning the keywords you’re currently targeting aren’t being used. Be known of the type of statements people use to search your business and utilize these long tail keywords for enhancing the visibility of your website.
Walibu can audit your website’s SEO. We can evaluate your current ranking and can work with you to determine more effective keywords which will help you improve your search results.
To get started, submit 1-30 tentative keywords for your business website by Clicking HERE or you can also email us at email@example.com and we will get back to you within 24 hours.
You need to continually invest in digital marketing activities to be able to develop a recycling funnel system that continuously produces results and SEO is one of the least expensive and most effective marketing tools out there. Staying up to date with all the latest trends and implementing them to improvise your online presence is the key to stay ahead of your competitors.
It is a very good time to be early adopters of the new trends and enter the next world search optimization before all your competitors do it. Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!