Business websites are a magical combination of programming & design that represents your business to the visitors. Today’s customers are accessing your website from their desktops, laptops, smartphones, and tablets, so the importance of a responsive (mobile friendly) website is more important now than ever before. If your website is responsive, your business has a huge advantage over competitors with a non-responsive website due to the number of different browsers, sizes and orientations, as well as the google acknowledgement. At this point, 90% of adults in the U.S. have a cell phone and 60% of internet access is mobile. It shows how important "mobile optimization" is to stay ahead in the market.
Considering your site will be built on a responsive platform, here are the 3 key things to consider when starting a business website:
Integrate Social Networks
Social Networks are important to sustain a healthy customer relationship in today’s business world but the interface doesn’t provide you with everything you need as a business owner. It’s a great idea to keep your clients updated on social media platforms like Facebook, Twitter, and Instagram. But with a website, you can share more business specific information as compared to social networks. It is advisable to integrate social networks with your business website for, expanded audience reach, better lead conversions and to further build trust with your prospects and clients.
Don’t create a website on your own – let a pro handle it
The old adage of ‘you get what you pay for’ holds very true to “FREE” or “In an Hour” type of websites. A business website should be easy to understand and simple to navigate, which sounds simple enough but requires individual attention to your service/product, market and target audience to maximize the return. It’s important to create a clear path in order to convert a visitor into a lead. Not everyone is an expert at technology and when it comes to creating a business website, you want to do it right the first time. If you aren’t sure about the details, it’s better to consult a local agency/expert.
Plan for the future
Stay up to date with the new trends and be open to new design styles and interactive features. If you have the same website for more than 2 years, it’s time to explore new technologies that you may have missed over the past years. You might need to step out of your comfort zone regarding how you think a website should look and function. If you do some research online you will figure out that design styles and functionality are constantly changing.
Reach out to us directly if you are interested in adding this service to your website. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!