Wednesday, February 15, 2017
Every company has to weigh out the pros and cons of outsourcing their marketing. While you can do some of it in house, it usually can be very pricey and time consuming. No matter how much you love your staff, you get a whole new level of expertise when you outsource to a reputable marketing company. Those companies utilize resources typically not available to most to research and focus on the latest marketing techniques to bring to their clients.
On top of this, they can do it at a fraction of the cost of what it would cost to hire someone to focus on marketing at that level in-house. Reputable marketing companies also bring with them high powered technology and software to track every aspect of industry specific marketing, allowing reports that alert what is working and what is not. No more throwing money out the window hoping an employee will monitor and refine marketing efforts to maximize performance.
You can budget for big events such as holiday sales or a season you need to really ramp up and then you can scale back when the need subsides – Social campaigns work great for this! This is a challenge in-house as you do not want to employ and release people every time the season changes.
We always tell our clients that you have to look at marketing as an investment. The main goal is the bottom line and we want to streamline your marketing to make sure your company sees the return on investment. If you ever have any questions give us a call and we can go over in detail how we can help your business to improve marketing efforts and get the best results for your budget.
Your marketing family,
Walibu Marketing Paradise