How to Improve SEO Visibility With Schema Markup?
Every business puts in digital marketing efforts in various ways with the common goal of ranking amidst the top search engine pages. At the crust of this goal lies the need for search engines to understand your content better. Schema markup is one of the most effective ways to ensure Google understands your content and improves your rankings.
In this blog, let’s learn what schema markup is in SEO and why you must implement it to boost your SERPs.
What is Schema Markup in SEO?
Schema markup is structured data that enables search engines to understand your website. It helps search engine crawlers analyze your content better, which ultimately helps your content to appear in relevant searches with crucial information.
While users may understand your well-designed content easily, search engines might need more references to recognize it. Schema markup comes up as that needed context for search engines, which tells them how different parts of a webpage are related to each other.
Related read: How to Get Found by Search Engines!
Benefits of Schema Markup in Your Digital Marketing Strategy
Provides a Full Knowledge Graph
You must have noticed Google shows a complete description box with basic business details for some brands on the right-hand side of the result search window. It’s the knowledge graph. If Google is confident about the accuracy and usefulness of your business information, it will display knowledge graphs of your business. Schema markups make it easier for Google to trust your business information and increase your chances of getting a knowledge graph.
Boost Your Brand’s Findability
Schema markup tells search engines the context of your webpage’s content. When search engines understand your content better, they display it to your audience in a useful, relevant way.
Well, all the major search engines create a comprehensive vocabulary to define “things” on the web. It is what is known as Schema. org. The code with it is known as Schema Markup, which when you add it to your website, enhances your content’s understanding and leads to better findability.
Control Your Brand Appearance
The first impression of your brand stays with your audience. Scheme markup helps with creating a brilliant first impression with a potential customer.
Schema markup allows you to define how you want your brand content understood, test different strategies, and control where and how structured data is delivered to your websites.
There are various ways a business can benefit from schema markup. Hence, it’s shocking how few marketers and brands take advantage of it. If you haven’t jumped on the schema markup bandwagon yet, you should add schema markup to your website. It is one of those SEO techniques that’s going to be around for a long time.
Adding schema markup can be complicated, but when you put our marketing experts to work, they take over the process and simplify it for you.
To implement schema markup and leverage it for better visibility of your website, take help from Walibu, a full-service digital marketing agency. We offer a complete marketing solution, a robust CRM and Content Management System with built-in SEO software, real-time client and lead tracking, full of marketing automation, call tracking, text messaging, newsletters, integrated analytics, and more! Speak to our experts at (916) 358-3950 now to get the SEO benefits of structured data.