A Guide to Content Hierarchy

 Wednesday, August 22, 2018

A Guide to Content Hierarchy

When it comes to writing content for your online presence, there are a lot of things you will need to consider like SEO, keywords, H tags, images, alt tags, formatting, content organization, and more.  In this article we are focusing on H tags and their use.

A major factor in web content is “header optimization”. It plays a key role in visually formatting your content for the readers as well as helping search engines to rank you correctly. You must have heard of H1, H2, H3, H4, H5 & H6, while it may seem like simple sub header tags however they are much more than that. In fact, the performance of your content majorly relies on the way you use header tags and structure your content.  This impacts not just the reader’s experience but also how search engines view your content, ultimately effecting your rank positively or negatively.

Using H tags effectively in your online content is very important. Here is a guide that can help you better understand the content hierarchy.

“We do use H tags to understand the structure of the text on a page better, John Mueller, Google”

Here’s a simple example for proper H tag usage in your web content:

H1 – Earth

H2 – United States

H3 – California

H4 – El Dorado Hills

H5 – El Dorado Hills Community Services District

H6 – EDH CSD Events

H1 Tags

H1 tags are the top of tier in your content hierarchy structure and should be used wisely. Occasionally, inexperienced developers or SEO companies use H1s as their sub headers, which can result in lower rankings or not ranking at all. To make the most out of the H1s, you have to use it correctly. Often web platforms use predefined H1 tags for their page headers, it is a good practice to ensure you are not doubling up or leaving out your H1 tag depending on the platform you are developing your site on.

H2 Tags

The H2 tags are equally important and critical for formatting your content correctly. H2s can heavily influence the performance of your online content, and at times are the support system that integrates your keywords. They help SERP crawler bots to inspect your page content and correctly rank it for the targeted keywords.

H3 Tags

H3 – H6 tags also play a key role in organizing your content online. They not only support H1 & H2 tags but also guide your readers through the page. H3s is often referred to as the little siblings to H2s, and using it effectively can add value to your H2 tags. They are the key elements that give meaning to H2 tags. The better they relate to H2s, the better your content will rank on search engines.

H4 – H6

H4-6 tags add clarity to your pages and help visitors & search engines follow through easily. Using them effectively will help you rank more prominently in the SERPs.

Walibu can help you set up, organize and maintain a strong Content foundation and SEO campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Ben Paulsen