Combination of strategic techniques & activities

 Tuesday, August 28, 2018


A combination of methodical & strategic techniques & activities

If you have an online business, you have probably heard of Search Engine Optimization or what’s better known as SEO. In simple words, SEO can be defined as “A combination of methodical & strategic techniques& activities to maximize your reach, by ranking your business effectively in search results, for the keywords used by your target audience to find you”

Those who do not understand the importance of SEO are missing to add an important element to their virtual presence and making their business difficult to find on the internet. In today’s digital world, when you need or want to learn about a product and/or service you turn to Google or other well-known search engines – enter a search query by text or voice – click on one of the links from the first page of your search results and you become a potential customer, consumer and/or client to that company. Staying known of such digital journeys can help you identify elements that should be a part of your business’s digital marketing strategy.

There are several benefits of investing in SEO for effective digital advertising. Yes, you read it right! SEO is an investment and not a cost. And the returns on this investment can be truly amazing when you get it right. Here are a few fantastic aspects of SEO.

A Smarter Way

More and more people are using Google on a daily basis to search for almost everything. Currently, Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. Within those searches are your customers! This makes SEO not only important but basically mandatory if you want to compete in the online marketplace and is the best way to stay organically visible on search engines.

A Cost-Effective Way

SEO is one of the most cost-effective digital marketing strategies because it targets users who are actively searching for your products and services online. Search engine optimization's inbound nature enables organizations to save tons of money as compared to using outbound strategies like cold calling. The leads generated by an outbound strategy cost 61% more than leads generated by an inbound strategy like SEO. Additionally, Website traffic that comes via SEO is more qualified than many other marketing strategies as it targets an audience who is actively searching for products and/or services like yours.

A Way to Enhance Your Credibility

Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others. People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.

A Way to Secure your Digital Future

When you dig deep into the world of SEO, you will figure out that “SEO is a process” and has great long-term perks. So, when you start with your SEO you might not see overnight results. However, once the process commences, you will start feeling the vibe to your free traffic future. Walibu recommends that if you are not willing to put in at least 3-4 months to see and analyze results, then it may not be the right time to start an SEO campaign.  SEO is like going to the GYM, you won’t get results unless you commit to the long term and have consistent discipline.

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!


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Authors

Ben Paulsen