If you're a franchise owner, then you know that marketing is key to your success. Unfortunately, many franchise owners struggle with marketing their business. This can be due to a variety of reasons, such as a lack of budget or knowledge about what works best. In this blog post, we will discuss 8 creative ways to solve poor franchise marketing!
Developing a Marketing Plan
This is perhaps your first and most important step. Without a marketing plan, it will be difficult to set goals, measure progress, and determine what is and isn't working. To develop an effective franchise marketing plan, start by defining your target audience. Once you know who you're marketing to, you can begin to develop strategies that will reach them.
If you're not sure where to start with your franchise marketing, then developing a marketing plan is a good place to begin. This will help you figure out what goals you want to achieve and what strategies you should use to reach those goals. Additionally, a marketing plan will give you a timeline of when certain tasks need to be completed. This will help you stay on track and ensure that your franchise marketing is successful.
Taking the Social Media Route
One way to solve poor franchise marketing is by using social media. Social media platforms like Facebook, Twitter, and Instagram are great ways to reach out to potential customers. You can use these platforms to create engaging content that will interest your target audience. Additionally, you can use social media to run ads and promotions which we highly recommend and is very efficient when it comes to acquiring new customers and retargeting franchise leads.
Partnering With Local Businesses
Another way to solve franchise marketing problems is by partnering with other businesses. For example, if you own a franchise restaurant, you could partner with a local grocery store. This would allow you to reach a larger audience and get your name out there. You can also offer discounts or coupons to customers who purchase from your partner's business.
Partnering with local businesses would also allow your business to expand its network and build relationships with other business owners.
If you're struggling with franchise marketing, then working with a franchise marketing company is a great option.
Running Promotions and Giveaways
People love free gifts and discounts! Running promotions and giveaways are a great way to get people interested in your franchise. You can offer discounts on products or services, or you can give away freebies like t-shirts, hats, or mugs.
Giveaways are an excellent way to build brand awareness and acquire new customers.
Doing Guerilla Marketing
Guerilla marketing is a type of marketing that uses unconventional methods to promote a product or service. This can be anything from handing out flyers on the street to doing a flash mob in front of your franchise. Guerilla marketing is all about being creative and thinking outside the box.
It's important to note that guerilla marketing should only be used if it's appropriate for your franchise. For example, if you're a franchise that sells children's toys, then doing a guerilla marketing campaign might not be the best idea.
Building Your Email List
Another way to solve franchise marketing problems is by building your email list. You can do this by offering something for free in exchange for an email address. For example, you could offer a free e-book or a discount on your products or services.
Email lists are valuable because they allow you to stay in touch with potential and current customers. You can use your email list to send out news and updates about your franchise, as well as run promotions and discounts.
If you're not sure how to build an email list, then you can work with a franchise marketing company. They will be able to help you grow your email list quickly and effectively.
Working with a Franchise Marketing Company
There are franchise marketing companies that can help you with your franchise marketing needs. These companies specialize in franchise marketing and can provide you with the resources and knowledge you need to succeed. Additionally, they can create a custom marketing plan for your franchise that will fit your budget and needs.
Going Full Digital
In today's day and age, it's important to have a strong online presence. This means having a website that is optimized for search engines, as well as being active on social media. Additionally, you should consider running digital ads which can be very effective when it comes to franchise marketing.
If you're not sure how to go about creating a strong online presence, then you can work with a franchise marketing company. They will be able to help you create an effective online marketing strategy. Additionally, they can help you run digital ads that will reach your target audience.
Franchise marketing doesn't have to be difficult. There are a number of creative ways to solve franchise marketing problems. By partnering with other businesses, running promotions and giveaways, doing guerilla marketing, building your email list, going digital, and working with a franchise marketing company, you can successfully market your franchise. Choose the franchise marketing strategies that will work best for your franchise and budget, and you'll be on your way to success.
Don't know where to start? Contact us and see how we can help you with your franchise marketing needs! We specialize in franchise marketing and can create a custom marketing plan that fits your budget and needs. Give us a call today!