6 Reasons Why Franchises Need to Invest More in Digital Marketing

 Thursday, August 18, 2022


Digital marketing is one of the most important aspects of any business, especially for franchises. Franchises have the advantage of a well-known brand name and a pre-existing customer base, but they need to invest in digital marketing to reach these customers. In this blog post, we will discuss 6 reasons franchisees need to invest more in digital marketing.

First, let's talk about digital marketing and how it correlates with franchises.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote or market products and services. These online channels include search engines, social media, websites, email, and mobile apps.

How Does Digital Marketing Benefit Franchises?

Franchises have a few advantages when it comes to digital marketing. For one, they already have a well-known brand name, and this means that customers are more likely to trust the franchise than they would a small business. Additionally, franchises already have an existing customer base. However, franchises need to invest in digital marketing to reach these customers.

Investing in digital marketing for franchises has many benefits, and we will discuss six of these benefits below.

Helps to Build Brand Recognition

Franchises need to build brand recognition to reach new customers. Digital marketing can help with this by increasing visibility and creating touchpoints with potential customers.

Years ago,  building brand awareness was a slow process that required a lot of time and money. But with the advent of digital marketing, it has become much easier and more cost-effective to reach new audiences.

Some of the most effective ways to build brand recognition include:

  • Developing a solid social media presence
  • Creating informative blog content
  • Engaging in online advertising
  • Developing a mobile app

These methods can help franchisees reach new customers and build brand awareness.

Generate Leads

This is one of the most important goals for any business, and digital marketing can be highly effective in generating leads for franchises. A well-executed digital marketing campaign can help you reach a larger audience, target potential customers more effectively, and generate leads more efficiently than traditional marketing methods.

Control Brand Image

Another important reason franchisees invest in digital marketing is to control their brand image. In today's digital world, it's easy for customers and potential customers to find information about your franchise online. If you don't have a strong presence on the web, you run the risk of your franchise being misrepresented or misunderstood.

Digital marketing allows you to control the narrative around your franchise and ensure that potential customers have accurate information about your brand.

Build Customer Loyalty

Digital marketing can also build customer loyalty and foster repeat business. By creating a solid relationship with your customers through digital channels, you can encourage them to continue doing business with your franchise.

Increase Visibility in Local Markets

If you're looking to increase your franchise's visibility in local markets, digital marketing is a great option. You can ensure that your franchise appears prominently in search results for relevant keywords through targeted campaigns and SEO strategies.

This will help you attract more attention from potential customers in your area and boost your franchise's overall growth.

Get More Customers in Social Media

Social media is one of the most powerful tools in digital marketing, and it can be used significantly by franchisees. You can attract new customers to your franchise and grow your business by creating engaging content and building a strong social media presence.

Franchises that invest in social media marketing often significantly increase customer acquisition and brand awareness.

Why Is Digital Marketing for Franchises Important?

The reason digital marketing for franchises is so essential is because of the way it can level the playing field. In the past, big businesses with large advertising budgets had a significant advantage over small or mid-sized companies regarding getting their message out there.

But now, with digital marketing, even the smallest business can reach a large audience relatively quickly and at a fraction of the cost of traditional marketing methods.

This is especially true for franchises, where there is often a lot of competition. By utilizing digital marketing strategies, franchisees can ensure they are getting noticed by potential customers in their local area.

There are several different digital marketing strategies that franchises can use. Still, the most effective include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

When done right,  digital marketing can be a powerful tool for any franchise. By taking advantage of its many opportunities, franchises have higher chances of success!

And this can be done by working with a  reputable digital marketing agency that specializes in helping franchises grow.

At Walibu, we have a team of experienced franchise marketing experts who can help you create a customized digital marketing plan that meets the unique needs of your business. Contact us today to learn more about how we can help you take your franchise to the next level!