It doesn't matter what year it is, it's always important to reflect on the past and set resolutions for the future. For digital marketers, that means setting goals and planning out strategies for months and months to follow. To help get you inspired, we've gathered 30 of the best digital marketing quotes from industry experts to help you kickstart all year long!
“The consumer is not a moron; she is your wife.” – David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather
In the digital marketing world, we often forget that we are marketing to real people. This quote is a reminder to always keep the consumer in mind and treat them intimately with respect.
"The best marketing doesn't feel like marketing." – Tom Fishburne, Founder of Marketoonist
This quote is often misinterpreted to mean that good marketing should be subtle. However, what Fishburne is really saying is that the best marketing is so well done and aligns so perfectly with the consumer that it feels like a natural part of their life, rather than a forced advertisement.
"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." – Scott Cook, Founder of Intuit
This digital marketing quote speaks to the power of social media and word-of-mouth marketing. In today's digital world, consumers are savvier than ever and can easily see through inauthentic marketing messages.
"The goal is to turn data into information, and information into insight." – Carly Fiorina, former CEO of HP
Data is useless unless it is analyzed and turned into actionable insights. For digital marketers, this means constantly reviewing data and making adjustments to campaigns based on what is working and what isn't.
"Digital marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin, author of Tribes and Purple Cow
This digital marketing quote highlights the importance of storytelling in marketing. In a digital world, consumers are bombarded with messages from all sides. To cut through the noise, digital marketers need to tell stories that capture the attention of their audience.
"To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas, and focusing on the essentials." – Richard Branson, Founder of Virgin Group
This digital marketing quote is a reminder to stay true to your brand and focus on what is important. In a digital world, it's easy to get caught up in the latest trends and technologies. However, it's more important to focus on the basics and make sure that your marketing efforts are aligned with your brand identity.
"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself." – Mark C. Cuban, Owner of the Dallas Mavericks
This digital marketing quote is a reminder to always be open to change and adapt to new environments. In the digital world, things are constantly changing and evolving. As a digital marketer, you need to be able to adapt to new technologies and changes in the marketplace.
"The best way to predict the future is to invent it." – Alan Kay, computer scientist
This digital marketing quote highlights the importance of innovation in the industry. In a digital world, things are constantly changing and evolving. As a digital marketer, you need to always be on the lookout for new opportunities and ways to reach your audience.
"You can't just ask customers what they want and then give it to them. By the time you get it built, they'll want something else." – Steve Jobs, co-founder of Apple
This is a reminder that you need to always be ahead of the curve. In a digital world, things move quickly and the competition is always trying to one-up each other. As a digital marketer, you need to always be thinking about what's next and how you can stay ahead of the curve.
"There are three constants in life... change, choice, and principles." – Stephen Covey, author of The Seven Habits of Highly Effective People
This is a reminder to always be flexible and open to change. In a digital world, things are constantly changing and evolving. As a digital marketer, you need to be able to adapt to new technologies and changes in the marketplace.
"The best way to find out what we really need is by listening to what we constantly complain about." – Frank A. Clark
This highlights the importance of customer feedback. In a digital world, customers are constantly bombarded with messages from all sides. As a digital marketer, you need to make sure that you are listening to your customers and taking their feedback into account - then take action!
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
For marketing to really work, it must be appealing and interesting to the consumer. This means that marketers need to focus on creating content that people actually want to see, rather than presenting them with something else that only frustrates them.
“Google only loves you when everyone else loves you first.” – Wendy Piersall, Author, Blogger, and Artist
Google is the biggest search engine in the world, so it's important to make sure that your website and digital content are optimized for Google. This means creating high-quality content that other people will want to share and link to. If you've established a brand that people love, Google will likely love you too.
“The digital world is a constantly changing landscape and if you’re not moving forward, you’re falling behind.” –Shelley Paxton, Vice President of Digital Marketing & Communications at Stanley Black & Decker
Digital marketing is an ever-changing field, which means that marketers need to be constantly learning and evolving in order to stay ahead of the curve. This quote is a great reminder that complacency is not an option if you want to be successful in digital marketing.
“Content is fire, social media is gasoline.” –Jay Baer, President of Convince & Convert
Content is the foundation of any good digital marketing strategy, but social media is what will help you amplify your message and reach a wider audience.
“A/B testing is like dating. Everyone talks about it, few people understand it, and even fewer do it right.” –Eugene Cheng, Digital Marketing Specialist at HubSpot
A/B testing is a vital part of digital marketing, yet so many marketers either don't do it at all or don't do it properly. If you're not A/B testing your digital campaigns, you're missing out on a valuable opportunity to optimize your results.
“The best way to predict the future is to invent it.” – Alan Kay, Computer Scientist
This quote is a great reminder that digital marketers need to be innovators in order to be successful. There's no point in trying to copy what other people are doing – you need to find your own unique angle and approach if you want to stand out from the crowd.
“Digital marketing is not an event. It’s a journey.” – Shelley Paxton, Vice President of Digital Marketing & Communications at Stanley Black & Decker
This quote highlights the importance of thinking long-term with digital marketing. It's not something that you can just set and forget – it requires ongoing effort and attention in order to be successful.
“The best digital marketing strategies are built on a foundation of trust.” – Shelley Paxton, Vice President of Digital Marketing & Communications at Stanley Black & Decker
Trust is essential in any relationship, and that includes the relationship between brands and consumers. If you want people to buy from you, they need to trust you – and that starts with building a strong digital presence.
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan, Chief Executive Officer of Owner Media Group
Building relationships is key in digital marketing, as is maintaining a good reputation. Customers are more likely to buy from someone they trust, so it's important that marketers focus on building relationships and reputations before closing a sale.
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley, Chief Content Officer of MarketingProfs
Content should always be created with the reader in mind. It should lead them on a journey, rather than simply trying to stuff them as leads into a pipeline.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis, Bestselling Author, and Keynote Speaker
This quote really sums up the importance of content in digital marketing. Content builds relationships and trust, which in turn drives revenue.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” –Rick Levine, Author of The Cluetrain Manifesto
Being authentic, honest, and having a strong personal voice are all important factors in digital marketing. People listen to and connect with brands that are genuine, have a strong voice, and that they can relate to.
“The digital world is a noisy place. You need to make sure your voice is heard above the din.” – Shel Holtz, Principal of Holtz Communication + Technology
With so much noise online, it's important that marketers make sure their voices are heard above the rest. This can be done by creating compelling and interesting content that will capture attention and stand out from the crowd.
“Content marketing is a commitment, not a campaign.” – Jon Buscall, Chief Executive Officer of Moondog Marketing
Content marketing is an ongoing commitment, not a one-time campaign. It takes time and effort to build up a strong content marketing strategy, but it will be worth it in the long run.
“Digital marketing may appear simple on the surface, but there’s a lot of science behind it.” – Jeb Blount, CEO of Sales Gravy
Digital marketing is not as simple as it may seem. There's a lot of science and strategy involved in creating a successful digital marketing campaign.
“Digital marketing is all about engaging your customers and building relationships with them.” – Neil Patel, Founder of Crazy Egg and KISSmetrics
Engaging customers and building relationships are at the heart of digital marketing. By creating content that is interesting and relevant to your audience, you can build strong relationships with them that will last.
“Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq, Teacher, Writer, and Voiceover Artist
Content is not king, but it is important. It needs to be relevant and interesting to your audience in order to get their attention and engagement.
“The best digital marketing campaigns are those that tell a story.” – Mitch Joel, President of Mirum
Digital marketing campaigns that tell a story are more likely to be successful. By creating a narrative around your brand, you can connect with your audience on a deeper level and get them to remember your campaign long after it's over.
“Digital marketing is not an add-on; it’s now how business is done.” – Derek digital agency
Digital marketing is no longer an optional extra for businesses. It is now how business is done and should be given the attention it deserves.
Digital marketing is an important part of any business's marketing strategy. These digital marketing quotes will inspire you to create a successful digital marketing campaign of your own.
What are your favorite digital marketing quotes? Share these quotes with your family or friends and even on social media!