The local map 3-pack is the name given to the trio of local results that appear on the first page of a Google search. For businesses, this is one of the most coveted spots, as it can result in a significant increase in both traffic and revenue. So, how do you go about ranking in the local map 3-pack? Let's take a look.
Optimize your Google My Business listing
One of the most important things you can do to improve your chances of ranking in the local map 3-pack is to optimize your Google My Business listing. This includes ensuring that your NAP (name, address, and phone number) information is accurate and up-to-date, as well as providing a detailed description of your business, selecting the appropriate categories, and adding photos and videos.
Focus on generating positive reviews
Google reviews are another important ranking factor for the local map 3-pack. Studies have shown that businesses with more positive reviews tend to rank higher than those with fewer or no reviews. So, make it a priority to generate as many positive reviews as possible. You can do this by proactively asking customers to leave a review after they've had a positive experience with your business.
Another way to improve your chances of ranking in the local map 3-pack is to build citations—mentions of your business NAP information on other websites. The more places your business is mentioned online, the more credible it will appear in Google's eyes, which could lead to a higher ranking in the local map 3-pack. You can get started by claiming your business listings on popular directory and review sites such as Yelp, TripAdvisor, and Angie's List.
If you're looking to boost your traffic and revenue, securing a spot in the local map 3-pack should be at the top of your list. And while it may seem like a daunting task, it is definitely achievable with some effort and dedication. By following the tips outlined above, you'll be well on your way to ranking in the coveted local map 3-pack in no time!
Rather not have to worry about any of this and have your location optimized? Holler at Walibu and we’ll be happy to put a plan together for you!