3 ways to use Social Media to grow your business

 Wednesday, August 23, 2017

3 ways to use Social Media to grow your business  

The majority of people nowadays spend a considerable amount of time on social networks. And it’s not only one platform people enjoy; one user can “hang out” on several digital platforms -Facebook, Instagram, Snapchat, LinkedIn, YouTube, etc. to name a few. You want to advertise your brand in places your customers “hang out” the most and the platforms that offer you access to their digital life and the trends of their behaviors.  

Here are 3 ways to grow your business using social media.  

    1. Optimize approach

      You need to analyze your social media performance. There are several applications/software that help you understand your social media posts, reach, timings, engagement and rank them with respect to different variables. This will help you gain a better insight of your digital approach and let you improve your social media strategy by making small and effective changes in your online behavior.  

    2. Right content 

      You have to be very clear about your target audience and things they are interested in reading/viewing. Your content should be original and catered to the right audience. You need to study the demographics of people that follow you on different social media accounts and depending on the follower base you need to decide the right platform for your business to reach your potential customers. 

    3. Ask questions

      There are always feedback outlets and resources that can help you improve your offerings. Social media enables you to creatively ask questions, give and get feedback and opinions from the audience about your brand. You can also wrap it in the form of a contest and offer them free service/product in return of their valued feedback. And as always, remember people want their opinions to be heard; it will help you understand your business from the receiver’s end. 

This is just a quick and general run down of marketing essentials but feel free to reach out to us if you are interested in improving the presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

Your marketing family,

Marketing Paradise
Marketing + Technology + Design