3 Key Changes In Digital Marketing - 2017

 Wednesday, September 6, 2017

3 Key Changes In Digital Marketing - 2017  

The growth in digital technologies and shift in user behavior has forced marketers to adopt new ways of online marketing. The first step towards adopting these changes is to be aware of the latest technologies and online platforms. It is important to know about SEO, Social media marketing, Content marketing, Email marketing, Image optimization, etc. Paid advertising on Google Adwords and Facebook Advertising also plays an important role in expanding your digital reach.

Let us talk about how digital marketing is changing in 2017.  

Search Engine Optimization
SEO is a well-known aspect of improving online presence. 60% of all organic clicks go to the search results on the first page. Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank. Strategic SEO implementation is very important when it comes to optimizing the website of a traditional product, service company or any business for that matter.

Over the time voice search has emerged as a way to search not only nearby restaurants or cooking recipes but almost anything and everything on the internet. Because of the ease of operation, the adoption of this technology will keep increasing day by day and there will be more devices getting voice command features in them. It is a prediction that by 2020, more than 50% of any search that is done over the internet will be through voice. Recently Google reported that more than 20% of its mobile queries are already coming through voice searches.

Facebook Advertising 
More than 1.8 billion people use Facebook every month and 1 out of every 5 minutes people in the US spend on mobile they are on Facebook or Instagram; advertising on Facebook is something every business should adopt to ensure they are in front of their audience. Facebook has eventually developed itself as a platform that can be utilized to expand your influence all over the internet. Today we will be talking about the important things one should consider while advertising on Facebook.

Facebook provides you with a wide range of targeting options from demographics targeting to geotargeting. You’ll have to fork out some money but it will make sure that your advertising is catered to your appropriate target audience. 

Email Marketing 
Email marketing industry has constantly evolved itself in the last couple of years. There are now a lot of new advanced software like Walibu, Infusionsoft and HubSpot which are helping businesses to reach their audience effectively. These software applications provide you with advanced features to manage and monitor your subscribers. You can constantly stay in touch and maintain communication with your present & potential customers by sending weekly/monthly newsletters.

All these new changes have highly improved the way of marketing and it will be very interesting to see how these technologies will become more efficient as the innovations evolve in coming years.

This is just a quick and general run down of marketing essentials but feel free to reach out to us if you are interested in improving the presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

Your marketing family,

Marketing Paradise
Marketing + Technology + Design