3 Digital Marketing Essentials

 Tuesday, April 24, 2018


There are several ways in which you can create a digital buzz about your business and get the public’s attention. At times you can get confused with all of the options and lose track of what’s most important for your business. This article talks about three important ways to create a digital buzz about your business.

Responsive Website

Your website is a virtual storefront and you should keep it looking as inviting, interesting and exciting as you would keep your physical business location. A good website can act as your employee, it keeps your visitors entertained, gives presentations, generate leads for your business, performs automated follow ups, helps facilitate sales online and much more! To learn more CLICK HERE

Search Engine Optimization

A well-known method of improving your digital presence is Search Engine Optimization or SEO. SEO is a culmination of on-page SEO, off-page SEO, local SEO, Content Marketing and more. One aspect of on-page SEO is the process of optimizing your website content, so that search engines recognize your content as relevant to your desired keywords.  There are also other factors such as how the content is presented, the mark-up and schema of the content and keyword density. The culmination of all the SEO efforts is to rank as high as possible in the search engine’s index for you keywords.  60% of all organic clicks go to the search results on the first page. Most advertisers and entrepreneurs have now understood the significance of good SEO and are investing heavily to improve their rank. To learn more VISIT HERE

Social Media Networks

80% of all Internet users use Facebook and from these 1.85 billion people, most users visit their Facebook account multiple times a day. Here, one thing is pretty clear – No matter which part of the crowd is your target audience, they are on Facebook and they use it daily.

Looking at this huge digital community, we encourage every business to utilize social media channels for expanding their reach. Creating and publishing content on social networks can help you develop a community around your brand. And at the same time, you can also advertise your business by targeting the right audience.

You need to continually invest in digital marketing activities to be able to develop a recycling funnel system that continuously produces results. To Get Started or learn more CLICK HERE

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!


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Authors

Ben Paulsen