Walibu's 5 Step Marketing Automation

Walibu's Automation Strategy has been tried-and-tested.

Marketing is an extensive field; it is about shifting mindsets, sharing innovative ideas, creating new things, communicating, enthusiasm, to name a few. The real purpose of Marketing is not just promoting products, but to provide value to your customers and the community at large.

Walibu has always believed in prolific marketing. It must target the right audience, arrest their attention, and offer essential data to customers. It must influence and reinforce customer's ability to make the right decisions. Walibu's Marketing is about understanding the requirements of your customers and offering them precisely what they want - not less, not more.

Walibu's Strategy

An ideal marketing strategy is capable, extensible, and relatable.

Capable: To be considered capable, a strategy must be able to readjust to change as per latest trends and produce same or even better results.

Extensible: There are many types of audiences out there looking for various products. An extensible strategy must be able to cater to a large number of viewers. It must also be compatible with other products or niches and work just as great with little or no tweaks at all.

Relatable: The strategy must relate people to situations, circumstances and ideas of the real life. It must invigorate zest in customer's mind and impel him/her to take action. A relatable strategy must also influence people who are genuinely interested in your products or services and intrigue them to check out your website for more information.

Different stages of Walibu's Automation Strategy.


Discovery is the first and foremost part of our marketing strategy. In this phase, we emphasize on the following:

  • We understand client's expectations and goals and learn about their short- and long-term plans.
  • We take a goal-oriented approach. While working, we always have the end-results in mind, which enables us shape our efforts accordingly to achieve that desired result.
  • Understanding your product's USP (Unique Selling Point), analyzing and targeting the right audience for your business.
  • Prepare for implementation and giving you tentative deadlines.


Building a strong foundation which enables you to get leads in one of an essential part of any marketing strategy. In this phase, we beam on the following:

  • Knowing what works and what doesn't with your audience
  • Using marketing strategies to boost sales.
  • Research keywords to further optimize your marketing campaigns.


There are several parts included in this phase:

  • Trying to render the entire strategy automatic. (executed by a computer according as per a preset schedule.)
  • Identifying key and trigger points.


The implementation and execution start from this phase:

  • We create fresh, genuine content marketing to engage the right audience
  • Build a community around your business or product.
  • Assemble a customer database (email IDs or phone numbers) via content gating.
  • Promotion of the content is done after publishing so that the content can reach hordes of people.


Last but not least.

  • We take a glance upon the insights of the strategy and assess its performance.
  • We endeavor to make the strategy even more optimized for better results, greater audience reach and, higher sales.

Walibu's Automation Strategy has been in use for a long time. All phases of the process have been proven to work flawlessly.

Do you want to get more leads and boost sales? Contact Walibu today on 916-358-3950 or info@walibu.com.