An ideal marketing strategy is capable, extensible, and relatable.
Capable: To be considered capable, a strategy must be able to readjust to change as per latest trends and produce same or even better results.
Extensible: There are many types of audiences out there looking for various products. An extensible strategy must be able to cater to a large number of viewers. It must also be compatible with other products or niches and work just as great with little or no tweaks at all.
Relatable: The strategy must relate people to situations, circumstances and ideas of the real life. It must invigorate zest in customer's mind and impel him/her to take action. A relatable strategy must also influence people who are genuinely interested in your products or services and intrigue them to check out your website for more information.