Search Engine Optimization is the heartbeat of your online marketing. With the search engines developing more & more complex algorithms, you need to stay on top of the latest technologies to keep up your rank. Walibu.com builds and maintains your sites search engine communicators and updates with several key factors: xml sitemap documents, duplicate HTML pages for easier scanning from search engine bots and relevant search links and descriptions.  All areas are monitored and configured regularly to maintain peak optimization.  This is a must have for site promotion.

WALIBU SEO Process:

§  Keyword Research

o   Provide suggestive keywords after research through online tools like Google keyword tool, Overture & wordtracker.

§  Competitive Analysis of top competitors

§  Key Indicators Analysis:

o   Google Page Rank, DMOZ listing & Yahoo Directory listing

o   Search Engine Presence - No. Of indexed pages & Back links

§  Optimization of title tag

§  Optimizing internal linking structure

o   Optimize internal link structure by adding breadcrumb navigation, Keyword text-rich links on pages of our site.

§  Image optimization

o    Provide optimized ALT tag for individual images.

§  Content optimization

o   Lynx view: How search engine is looking at main pages?

o   Code to Text Ratio Analysis: Analysis of page load time, size of page & text to code ratio of each targeted page.

o   Density & proximity analysis

o   Analysis & optimization of h1, h2, bold, table, a etc. tags

o   Optimizing JavaScript and CSS codes

§  Creation & Optimization of Site Map

§  Create, optimize and submit Google XML site map and Yahoo text site map

§  DMOZ title and description optimization and submission.

§  Search Engine Submissions

§  Directory Submissions

§  Link Development ( One Way & Reciprocal Linking)

§  Extra Pages Development with rich contents

§  Integration of Google Analytics

§  Google Webmaster Tool for tracking