You may have heard the saying “Content is King”, and to some regard, this holds true- however if done incorrectly it can be “Content is a Curse”. Every piece of content you publish online has the potential to help your business reach a vast, new audience, take a moment to read a few common content mistakes.
Your content can help you build authority in your niche and provide value to your target audience. If done right, it can heavily leverage your SEO efforts as well. There are a lot of things to take into consideration before creating amazing, optimized & effective content.
Be aware of how your content is consumed
- The right content
- At the right time
- With the right keywords
- In the right format
- On the right device
- With the right CTAs(Calls To Action)
Strategic approach with content formatting and creation has the potential to bring new visitors to your website and convert them to your long-term clients. It is always a good idea to do things right the first time, rather than making mistakes and correcting them later. To keep your digital presence on track here are three of the most common mistakes that we see in the digital business world.
Focusing only on selling
One of the most common mistakes businesses are making is “Focusing only on Selling”. In most cases, your audience is not visiting your website to read about your latest news or what you do, they are more interested in gaining the feeling of trust and that they’ll be taken care of properly.
You have to show them you care, by showcasing more customer-centric content on your website. Part of a customer’s comfort level is when your website features answers to their problems. Tailor your content in such a manner that it acts as an answer to their question (FAQs page is one of the best ways to do it). Be more for customers and less for business, use terms like “you” and “yours” more than “we” and “ours”.
No Keyword Research
SEO and Content go hand in hand when it comes to keyword placements. At times, businesses try to jump into the digital world without adequate preparations and get a website live with low to no quality content. This might look like a faster way to enter the market but it won’t help you survive for long.
Keywords play an important role when you create/format your business website, keyword research is something that will help you know the search behavior of people when they search for your products and /or services. If you wish to optimize your ranking, you should first identify your customers’ needs and search behavior and then work backward by targeting their search intent to attract more traffic and boost conversions.
If you are already enrolled for Walibu SEO services you must have seen your website tabs are getting hyperlinks and content edits/updates on a regular basis. These activities are a small part of our SEO campaigns, done to integrate your target keywords to help you rank well on search engines.
No Call to actions
Customers should have a clear instruction as to what to do when you are visiting your virtual storefront. You don’t want to be confusing or have over-complicated design/navigation, frustrating your customers. Be sure to have very clear and persuasive calls to action.
Your CTA should be straightforward and focused towards a specific goal.
Visitors may want to buy from you, try to contact you or learn more about services offered, these calls to action (CTA) items need to be easily accessible. Visitors will have a chance to call and/or email you at their convenient time, enabling you to never miss a potential sale. Additionally, you will also have a constantly growing database of potential customers who’ve engaged in your calls to action. You can utilize this database to nurture leads and convert them into long-term relationships.
You need to continually invest in digital marketing activities to be able to develop a marketing automation system that continuously produces results. Walibu can help you develop and maintain a professionally designed website, drive traffic to it, convert your visitors to leads and facilitate those leads until they become a client. To Get Started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!