Kudos for keeping up your pace with our SEO training. We hope you are now well-equipped to what you’ve learned so far.
Let’s get started with the next section of our comprehensive SEO guide. Today’s post is all about Off-page SEO which tells search engines if your brand is credible or not. But, how does this help in improving your search rankings?
Let’s dive deeper.
What is the off-page SEO?
Off-page SEO refers to tweaking your search rankings outside your website. It is also known as link building as you try to get as many relevant links as possible to emerge as a trusted brand. But, it is not limited to just links.
Even if there’s a brand mention, without actually linking to your website, it is a significant part of off-page SEO. It makes sense because search engines like Google consider links and other off-page SEO factors to rank websites on the (search engine result pages) SERPs.
Let’s learn about the most important off-page SEO factors.
Links are the best way to make search engines realize your brand’s value, authority, and trustworthiness. They validate your website for relevant information and ensure search engines that it can provide value to the searchers.
Some of the best link building practices include:
Acquire backlinks from the most authoritative sites.
Get links from pages that are relevant to your industry.
The anchor text must clearly describe what the content is about on the linked page.
In the end, it’s all about the total number of backlinks - greater the number, higher the value.
It is an extended version of link building where you reach out to other websites or brands to write a guest post under your name. In return, you’re allowed to link it back to your website.
You can look for websites that have good potential for guest blogging and then pitch your idea for the guest post.
While linked mentions of your brand hold more SEO value, Google considers unlinked brand mentions equally essential for ranking a website.
All you need to do is, Google search your brand name or taglines or product names to spot the sites which mentioned you. Reach out to them personally and ask to link that particular mention to your site.
GMB (Google My Business)
GMB is a free tool by Google to create your business profile and rank for local searches. All you have to do is claim your profile and optimize it to rank for relevant keywords. Brick and mortar businesses benefit the most from GMB listings. But you have to personalize it according to your needs.
Social Media Engagement
Sharing your content across social media builds your brand reputation and establishes the brand authority. The more engagement you get on your posts and stories, the more website traffic you get.
Be active and consistent on all social media pages to engage with your followers and keep visitors coming back to your site as customers.
We have been talking about creating great content for a while now. But, the question is - what type of content is termed as ‘great?’
Worry not! We’ll cover this in the next part of our SEO guide. Stay tuned with our blog!
But, if you want us to assist you in link building campaigns and employ the best off-page practices for your brand, contact us at Walibu. Our SEO experts will craft a well-researched off-page strategy to build your brand reputation.
Give us a call at (916) 358-3950 or write to us at firstname.lastname@example.org.