Mobile + Voice Search + SEO
Reaching your target audience with digital marketing messages is increasingly more difficult to do. Regardless of what kind of business you have, your promotions are going to be based on content. Content that is conveyed through social media, a blog, articles, workshops, talks and so on. Most advertisers and entrepreneurs have understood the significance of good SEO and are investing heavily to improve their rank. Strategic SEO implementation is very important when it comes to optimizing the website of a traditional product or service company.
New Way to Search
People commonly use voice search when they are on their mobile devices, which says that you need to focus on every aspect of our mobile site interface and overall user experience when discovered via mobile device as well as voice search optimization. Things that need to be considered with voice search optimization are page load speed, drop-down navigation menus, and video format to improve the overall mobile user experience. With the addition of devices like Google Home, Amazon Echo, and Apple HomePod, voice search will only continue to rise in use. You need to be very smart at targeting keywords as voice search is often done in complete sentences and questions, meaning the keywords you’re currently targeting aren’t being used.
Mobile Search Will Explode
It was first predicted back in 2008, and the phenomena is still expanding. As per the report by “BrightEdge” mentioned in Search Engine Journal, mobile traffic accounts for 57% of all internet searches. It's high time for businesses not having a responsive mobile friendly website to upgrade their online presence. Your customers will search for you on their mobile devices and if they don’t find you, they will find your competitors.
This is just a quick and general run down of marketing essentials but feel free to reach out to us if you are interested in improving the presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!
Your marketing family,
Marketing + Technology + Design