The world today is becoming more Google-savvy.
Search started as a list of information but has quickly evolved to connecting people in the real world and directing them where they want to physically go or take part in. Regardless if people are wanting to invest in cryptocurrency or simply seeking to go out for coffee nearby, they rely on search engines to find and buy all that they need.
According to a study by Forbes, 82% of customers conduct research online. Further, Techcrunch reports that 79% of people shop online. And these numbers continue to grow.
To capture the Internet loving consumers, it’s wise to build a dominant online presence by investing in digital marketing. Just like the old business on main street that everyone knows because it’s been there for so long, Google also favors long standing digital presence, so the sooner you start making a positive impact online, the better.
Digital Marketing - the Success Ingredient of Your Marketing Mix
Digital marketing tactics are known to be the most cost-effective way to reach potential customers.
Enterprises, startups, and local businesses all are investing in Search Engine Optimization (SEO), Pay Per Click (PPC), email automation, Social Media Marketing (SMM), content marketing and more to effectively reach and engage their target consumers. In fact, it is found that the U.S. digital marketing spend will rise to about $332 billion by 2021.
If you are planning to expand and gain marketing momentum, you should not miss on digital marketing. Here are the primary reasons advocating why you should market your business digitally -
A well-optimized responsively designed business website allows you to attract new customers from every part of the world. This empowers you to trade globally, or just out of your normal reach and emerge as a reliable company.
Also allows you to communicate with your international audience with ease and nurture engagement to boost your market credibility.
When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger firms for ad space. However, with affordable digital marketing strategies, small and mid-size businesses can get more from their marketing budget.
Strategically planned digital marketing campaigns can help you reach the right audience at a comparatively much lower cost than that of traditional marketing tactics like print, television, and radio advertisements. You can start an ad campaign on social media at cost as low as $1 per day and expend more as you grow.
Data & Analytics
We now live in the age of data and information. Businesses across industries are deriving insights from their data and leveraging the same to create & implement smarter marketing strategies.
With digital marketing, you can analyze results and data and make more informed campaigns to target your audience. Using the stats associated with sales and marketing can lead to vital strategy modifications which can lead to more conversions in less time.
A website with the right CTA’s and elements can engage visitors and help you capture more leads. Features like email subscribing, forms for quotation, live chat, click to call, social media widgets, etc. are designed to help to meet the specific commercial goals of your website and improve your chances of converting a website visitor to a customer.
One of the greatest benefits of digital marketing is that it allows you to laser-target your audience.
When you advertise in a magazine or billboard, you’re taking a shot in the dark that this messaging will reach its ideal audience. You have no idea who will see it or who are interested in viewing it. In the case of digital advertising, you can pinpoint the exact customer persona that reflects your buyers and can show your ads only them. This ensures that your ads are viewed by the right audience.
Walibu is a leading marketing software company that isn’t just a website but a business software marketing suite, backed by a full service team - we can help you build and maintain a strong digital presence for your business. To get started, email us at firstname.lastname@example.org and someone from our team will connect with you shortly.
Feel free to reach out to us if you are interested in improving the online visibility and dominance of your business. Our expert team will be happy to help you expand and build a lucrative online presence.
We are looking forward to being a part of your marketing, technology, and design team!