We’ve seen videos posted on our social media sites but do they really help attract leads better than the usual posting we already do?
The answer is yes!
Statistics show that video posts actually receive 48% more views. That is huge for businesses and is a number you cannot ignore. Grab your video camera and get to it. Visual content on Facebook alone increases engagement by 65%. The best part about it is you don’t need a professional commercial to compete in the video market. I’ve seen so many clients popping up with cell phone footage of them offering tips and advice. It gives that face to face feel and has shown to help ROI by leaps and bounds. Facebook, for example, even offers live video where your clients can interact with you, asking questions and engaging in conversations. If you are not ready for live interaction don’t worry, you can start out with short clips of ‘how to’ or showcasing your products. With all of your business videos, be sure to add links, include your logo and contact information. Adding visual elements can be easily done through simple software on your phone [such as IMovie] and can increase engagement by as much as 37%.
Let us know if you have any questions about this or any other marketing needs.