According to the International Franchise Association, since 2014, franchise growth has increased every year and is projected to increase by an additional 2.9% in 2019!
With this level of growth, the franchising landscape is also getting more and more competitive and businesses need to develop tactics to stay ahead in this race. On top of this, one of the most desired reasons to start a franchise is that everything is in place, and a major part of that is the marketing. A solid marketing platform not only increases your chances of success but builds franchisee’s confidence in your brand and organization. If you are still marketing in the old, traditional mediums, now is the time to make the switch to a franchise marketing management system.
The new-age marketing has now shifted to the online world, and the wide usability and adoption of the internet has led to an increase in competition amongst companies. In order to survive this competition, it is vital to utilize digital marketing strategies.
It is important to stay known of the various digital marketing platforms that are available for you to market your business. These tools help you with better communication, local visibility, brand awareness and improved relationship between you and your customers/potential customers.
Digital marketing has a wide spectrum of opportunities and tools. Here is a list of few awesome ways digital marketing can be used to your advantage when it comes to franchising!
Franchise business operates from multiple locations and you need to tailor your marketing strategies not just demographically but also geographically. Local SEO is key and it can help more local searchers find, learn and buy from you.
Local Search Engine Optimization (SEO) can help your franchise rank higher in online search results so that you can be more visible locally and reach more local customers.
Content marketing is one of the most effective strategies for generating leads online. It includes everything from blog posts to social media posts and videos. Such content will position you as an industry leader online and users will be more willing to learn and buy from you.
Social Media Marketing
Social media is a great way to reach more potential audience, engage them and develop genuine relationships with them. With more than 3 billion active social media users, there is a good chance of your potential buyers present on social media sites. You can use the power of social media and its effective ad targeting options to pinpoint your target audience and provide them with the information they need, to take the next steps with your company.
A business website is your first interaction with your audience and is your first impression. Considering this, your website could be one of the most powerful lead generating elements of your deck. A well-designed responsive business website will act as an attractive, intuitive and effective resource at every stage of franchise business operation.
Franchise Marketing Management Platform
Ask Walibu today about our custom, proven success, Franchise Marketing Management systems!
Walibu can help you design, develop and maintain a strong Digital Presence for your franchise business. To Get Started email us at firstname.lastname@example.org and we will get back to you right away!
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. We look forward to being a part of your marketing, technology and design team!