It’s ALMOST CHRISTMAS and many businesses rely on the holidays and festivities to accelerate their sales and services. However, as soon as the Christmas season ends, you only have 12 months until there’s another, so making sure everything is planned and ready in time is essential. The universe of digital marketing keeps changing, so what worked for you this year might not work for the next year. Here are few important aspects of digital marketing to keep you on top of this season and the year/s to come!
Keywords are obviously important in SEO and in recent years, the relationship between keywords and Google’s algorithm has become more and more complex. These days it’s more about real substance, actual content, and quality of material. Google AdWords, or other keyword reports can help in selecting the right keywords and then effectively implementing them all over your online presence. If you would like a FREE keyword report, just email firstname.lastname@example.org with your primary industry keyword and location and we’ll happily generate a thorough keyword report for you.
Optimize Old Content
Looking at the performance of your website on Analytics will give you an idea on what methods to carry forward and what to avoid or improvise on. You may have content on your website that is outdated or closed, that could be revised to generate higher traffic and placement. The idea is to review the reason behind your success factors and implement them on every other piece of content on your website to ensure positive results.
Be Ready for Voice Search
Voice search is being widely adopted by people across all platforms. Over time voice search has emerged as a way to search not only nearby restaurants or cooking recipes but almost anything and everything on the internet. Because of the ease of operation, the adoption of this technology will keep increasing day by day and there will be more devices getting voice command features. It is a prediction that by 2020, more than 50% of any search that is done over the internet will be through voice. Recently Google reported that more than 20% of its mobile queries are already coming through voice searches. It is a good time to step in and start optimizing your business online presence for voice search.
Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!
Wishing you a Merry Christmas and continued success!