Facebook advertising is one of the trendiest digital advertising tools because of their wide reach and relatively low cost. More than 1.8 billion people use Facebook every month and 1 out of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. Facebook has eventually developed itself as a platform that can be utilized to expand your influence all over the internet.
Here are some crazy facts about Facebook advertising:
Facebook advertising placements need different strategies.
Facebook advertising platform help you to create an ad set that can be advertised across multiple devices automatically. But different devices have different user behaviors, which should be taken into account before executing an advertising campaign. It is very fruitful to plan and breakdown campaigns & ad set with respect to the delivery platforms to maximize the performance of your digital campaign.
Text in the image influences campaign performance.
At present, Facebook is categorizing image text as Ok, Low, Medium & High. The more text you have in the picture, the lower your delivery will be. Facebook prefers posts with images having less or no text. If you fulfill this requirement, there are more chances that your post will have a higher reach and lower cost per impression.
Facebook offers "click to chat advertising".
It is certainly the least used function. Click to chat advertising can be the best advertising campaigns for the service industry. It can be the most effective way for enhancing customer service via Facebook advertising. “Click to chat” advertising works very well with users who have already visited your website because they are already familiar with your product or service and might have questions before making a purchase decision.
Facebook is a great advertising platform. It is very important & advantageous to always be alert and learn more about the recent changes on this digital advertising platform.
If you have any questions regarding your social media marketing or any marketing for that matter, please let us know!