Websites are essential for your business. However, your website should not just be a digital brochure for your company. It should educate your visitors, inform them about your products and services, and encourage them to make an affirmative buying decision.
To enable your website to do so and more, you need to design a lead generation website that converts your visitors into leads. No matter your business goal and needs, you should include such elements in your website design that boosts your lead generation process.
In today’s learning session, we are here with the practices you must adopt to build a lead-generation website. Let’s go!
5 Ways to Increase Lead Generation with Your Website
Amazing User Experience is Your Primary Goal
Your audience is the one who will browse your site. Therefore, make your website design easy and convenient for them. To create a user-friendly website, improve your site’s loading speed.
A simple, fast, and easily navigated website is an essential element for lead conversion. We understand that you want to put as much information as you can on your page. However, do not overwhelm the users. Make the correct use of white space and break a busy page with it.
Pick the Right Design Elements
The first judgment users make about your business is based on your website’s design. Therefore, develop a web design style guide to establish consistent elements, such as font size, color, style, headings all over the website. Pick the color scheme of the website carefully. Also, research brand aesthetic and color psychology for your brand.
In the end, your website’s design should be unique and memorable for your audience; it helps in creating brand value.
Boost Credibility by Showing Proof
Users highly trust recommendations from other consumers. Therefore, integrate testimonials into your website to showcase the positive and successful experiences of others. You can also use reviews from other credible websites such as Google, Yelp, or social media platforms. This makes your brand more trustworthy and credible.
Keep the Website Visually Engaging
Users do not consume information just in the form of text. Images, infographics, and videos are equally important elements for easy information consumption. They also help in breaking the linearity of the text and keep your webpage attractive.
Instead of stock photos, add real pictures of your products and team. Boost engagement through simplified videos and present complex data through infographics.
Make the Website SEO-Rich
Follow SEO optimization in your website design to attract the right leads. Along with targeting the right keywords, you can take the following steps -
- Use unique title tags with keywords.
- Give a sneak peek into your business with smart meta descriptions.
- Use header tags - H1, H2, H3, and so on.
- Use alt tags for images.
- Include high-quality content.
- Build internal linking and backlinks.
- Remove broken links.
- Read website analytics consistently.
Designing a lead generation website is an ongoing process. However, there are some static elements that you should always follow. No matter the dynamics of the industry, focus your efforts on enhancing the engagement & design and quality leads will soon follow.
If you feel overwhelmed with the design process of a lead-generating website, contact Walibu - the digital marketing expert. We can incorporate effective practices into your strategies and pivot your business towards immense growth.