There are number of cost-effective social media channels for advertising but none of them provide the powerful audience segmentation approach besides Facebook. Many brands lose their opportunity to generate huge revenue by making simple errors. Below mentioned are three key mistakes that need to be avoided while advertising on Facebook.
- Poor image choice – Visuals are the soul of Facebook advertising, the image that you plan to show in your advertisement should be strong enough that it could stand alone. The issue with majority of advertisers is they pick a low quality picture and then paste that image into promotions without giving it any though. Picture creation and choice should speak to 60% to 90% of the time it takes to make a given promotion. It’s the most important aspect, and it is what will catch the viewer’s eye when they’re scrolling through their social media news feeds.
- Confusing message – Advertisements should be clear and concise. Too much text can possibly distract the viewers, while an ad which is too vague will leave the audience wondering about the purpose of the post. In particular, you need to focus on the headline of your Facebook advertisement. This part of the copy is most important and will often determine whether or not your viewers will read the remaining text. You should only use one call to action, and it must be closely tied to the picture you pick.
- Poor landing page – Many Facebook promoters can create strong Facebook advertisements; they very well understand how to pick magnetic pictures, craft compelling post and test several variations with different target audiences. The issue is that many of them fail when it comes to designing the landing page that users visit after engaging with the advisement. A good landing page can make a huge difference to your advertisement and campaign. When you engage a visitor enough to click on your promotion, the landing page is the point where he/she will make a potential purchase decision. Once again, the key is to focus on simplicity and present a reliable message that builds on the momentum your advertisement created.
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